Room: San Diego Ballroom B Designing Viral Apps: Engineering the Viral LoopJustin Smith (InsideFacebook.com & Watercooler), Andrew Chen (Futuristic Play), Blake Commagere (Mogad.com), David Gentzel (SocialMedia), Jia Shen (RockYou)
Jim Benedetto will present an overview of the MySpace Developer Platform (aka MDP), how it fits with Google's OpenSocial environment, and discuss opportunities for businesses to build their apps and widgets on MySpace.
Google & OpenSocial: Let's Get This Shindig Started
David Glazer (Google)
Google is involved with many efforts to make the social web more real, more useful, and more open. David Glazer will present how Google sees the space evolving, lessons learned from the launch of OpenSocial, and where Google is going.
Break: AM Break
Social Application Development 101: Elements of Style
Jia Shen (RockYou), R. Tyler Ballance (Slide.com)
What are the critical and necessary components of a highly successful social application? Come learn the elements of style for building apps and widgets on today's social platforms.
Introduction to OpenSocial Apps & Containers
Patrick Chanezon (VMware), Chris Schalk (Google), Kevin Marks (Proud To Pay), Lou Moore (hi5 Networks)
Get a technical overview of Google's new OpenSocial platform, and see how it's being used to develop cross-platform social applications for MySpace, Hi5, Friendster, Ning, and other popular social networks running OpenSocial containers.
Learn how to build an OpenSocial app that can be accessed by over 200 million users on the Web.
Social Games for Social Platforms: Unleashing Viral Fun :)
Jeremy Liew (Lightspeed Venture Patners), Mark Pincus (Zynga), Shervin Pishevar (Social Gaming Network), Michael Lazerow (Buddy Media), John Hwang (Tripmonger)
Social Games are a new category of fun, simple applications that operate on social platforms. Find out more about how Social Games are driving a new wave of user activity and developer innovation.
The Big Picture: Facebook App Stats & Trends, An O'Reilly Update
Roger Magoulas (O'Reilly Media)
Roger Magoulas, Director of Research at O'Reilly Media, will provide an update on the big picture trends in Facebook application building and usage. His presentation will cover concentration of usage in top applications, as well as a look at applications by category and other topics.
Designing Viral Apps: Engineering the Viral Loop
Justin Smith (InsideFacebook.com & Watercooler), Andrew Chen (Futuristic Play), Blake Commagere (Mogad.com), David Gentzel (SocialMedia), Jia Shen (RockYou)
Successful Facebook apps and widgets can acquire millions of users in just days. Learn how top developers create the "viral loop" for their apps that generate growth and user adoption at almost no cost.
Driving Fanatic User Engagement & Addictive Retention
Nick ONeill (Social Times), Mike Sego (Gaia Online), Keith Schacht (42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), Zach Allia (Free Gifts)
Apps with millions of users are great, but if your users never come back how much is it worth? Find out how to get users addicted to your application or widget for life (or at least a few months).
Break: PM Break
Advertising & Monetization: Turning Apps into Dollars
Jim Scheinman (Charles River Ventures), Seth Goldstein (stickybits), Scott Rafer (Lookery), Troy Young (VideoEgg), Murtaza Hussain (Peanut Labs, Inc)
Ok, now your app is viral and has a bazillion users. It's so engaging, they spend hours using it almost every day. Just one last thing: it's Time to Get Paid. SHOW ME THE MONEY!
Getting Funded, Selling Out: Pipe Dreams or Big Bucks?
Eric Eldon (VentureBeat), Jeff Clavier (Softtech VC), Jason Beckerman (Teach The People, Dank Apps), Lee Lorenzen (Altura Ventures)
Congratulations, you've hit the jackpot. You've got millions of users, they're coming back daily, and you're making bank. Should you sell out? For how much and to whom? Or should you get funding? What will you have to give up?
To be confirmed
8:30pm-12:00am (3h 30m)
ETech After Hours Party (hosted and sponsored by Walt Disney Internet Group)
After a long day of conferencing, you're invited to come enjoy drinks
and hors d'oeuvres at the After Hours Party. Mingle with conference
attendees, speakers, and Disney & ABC technology executives! The party
will include an interactive lounge, demo stations, and a raffle making
it the perfect spot to chat about E-tech sessions, new technologies, and