Welcome to the premier conference on social networks and social platforms. Learn about the latest marketing & technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more.
The Future of Social Networks
Charlene Li (Altimeter Group)
Social networks are taking over the Web and changing how we interact with other people and businesses. See where social networks are headed in the future, and how business and technology is adapting.
MySpace Platform: Business & Marketing Overview
Amit Kapur (Gravity)
MySpace is the largest social networking site in the world, and the sixth most popular web site overall. Amit Kapur will present an overview of the new MySpace platform and related advertising and marketing opportunities to reach over 100 million MySpace users.
Break: AM Break
Overview of Facebook Platform
Benjamin Ling (Facebook)
Ben Ling, director of Platform Product Marketing, will give an overview of the Facebook Platform. Come find out the latest developments with the Facebook APIs and other Facebook platform technology.
Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps
BJ Fogg (Stanford University), Dan Ackerman-Greenberg (Stanford University / 750 Industries), Robert Fan (Stanford University / 750 Industries)
September 2007: 100 students enroll in a Stanford class on building Facebook apps and social persuasion. By December the students blew everyone away: 50+ amazing apps, 10 million installs, and 1 million daily users. Come hear their story and learn what happened.
Your Business on Facebook: Facebook Marketing 101
Rodney Rumford (FaceReviews)
Find out how to market your business on Facebook using a variety of tools and techniques, and see case studies of other businesses currently using Facebook as a core marketing channel for customer acquisition.
Giving Good Poke: Using Social Apps & Media for Social Causes
Beth Kanter ( Beth's Blog)
How one woman poked, prodded, tweeted, blogged and mobilized a networked army of supporters to rally their friends and personal networks and raise over $90,000 for Cambodian Orphans, winning the #1 spot for Global Causes for America's Giving Challenge in January 2008. Come hear the story and learn the secrets of success for socially-networked, person-to-person fundraising.
12:00pm-1:15pm (1h 15m)
Yahoo!'s MyBlogLog API: A Social Network Lookup Service
Ian Kennedy (Yahoo!)
MyBlogLog powers the friendly little faces you see on many blog sidebars. But behind the cool little widget there's a lot more going on; MBL enables users to store identity pointers to over 30 different social networking services.
With the new MyBlogLog API, developers can now build lots of cool mashups, some of which Ian will demo & explain why Yahoo is so excited about them.
Social Networks & the NEED for FEEDS
Sean Ammirati (mSpoke / ReadWriteWeb), Ian Kennedy (Yahoo!), Bret Taylor (FriendFeed), Kevin Marks (Proud To Pay), David Recordon (Facebook)
The latest revolution in social networks is the rollout of shared activity streams, such as Facebook's News Feed & Plaxo's Pulse. Come find out more about how feeds are changing the way people discover news, apps, and other information.
Bring Your Own Platform (BYOP): Build, Buy, or Borrow?
Oren Michels (Mashery), Seth Sternberg (Google), Jessica Alter (Bebo), Chris Damsen (Netvibes), Jeff Roberto (Friendster)
Facebook has Platform. Google has OpenSocial. Many social networks are choosing to also roll out their own application platform offering. See an overview of social platforms from Bebo, meebo, NetVibes, & Friendster and find out what choices they made in creating their social platforms.
Break: PM Break
Widget Strategies & Social Platforms
Jeremiah Owyang (Forrester Research), Hooman Radfar (Clearspring Technologies, Inc.), Jeff Nolan (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya)
Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them?
Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more.
Privacy Management & Data Portability for Social Networks
Dan Farber (CNET Networks), Joseph Smarr (Google), David Lavenda (WorkLight), Allen Hurff (SoCal Incubator), Ben Metcalfe (Swordfish Corp / DataPortability.org)
Social networks are letting more people connect than ever before. Learn how social networks can help (or hurt?) people trying to control and manage their privacy online, and how to exchange data with friends, applications, and marketers.
DiSo & The Web Citizen: Distributed Social Networking Starts Here
Chris Messina (Vidoop)
If someone wants to live "silo-free" and use / support distributed social networking technology, where do they start? DiSo is a distributed social network project founded by Steve Ivy and Chris Messina, built on top of WordPress. DiSo uses already-existing blog software building blocks, along with technologies like XMPP and XFN for handling friend lists and message delivery.
Facebook Sponsored Bar
Prior to Appnite, please join us for spirits and refreshments in the Marina Foyer. Thanks to our sponsor host Facebook.
GSP West AppNite
Dave McClure (500 Hats), Jim Scheinman (Charles River Ventures), Nick Gonzalez (SocialMedia)
AppNite features 10 awesome developers doing lightning-fast 5-minute live demos, with prizes for the 2 best apps (as determined by audience vote). Developers may enter in one of two categories: 1) Facebook-compatible apps (Facebook, Bebo) and 2) OpenSocial-compatible apps (MySpace, Hi5, Orkut, Friendster, Ning).
The O'Reilly Radar
Tim shares his views on the technology's latest trends.
If you had 5 minutes on stage what would you say? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we Ignite ETech.