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This workshop will provide an introductory technical overview of the Facebook & Bebo platforms, and will also walk through the development of a basic social application. Attendees will learn how to create an app outline, app invitations & notifications, profile box, canvas pages, news feed messages, and get list in app directories.
LinkedIn will provide an overview of its leading business-focused social network, a profile of its 20M users and demographics, and discuss advertising opportunities and information solutions for business managers.
Google is involved with many efforts to make the social web more real, more useful, and more open. This session will cover the latest release of OpenSocial and recent implementations on popular social platforms like MySpace and Hi5, as well as an overview of Google's new App Engine platform.
Google's OpenSocial platform is finally here: multiple social platforms are now running OpenSocial apps including MySpace, Hi5, Orkut with more on the way. Come see the latest OpenSocial apps & demos from Google and friends, and find out what's coming in the future.
Social networks on your PC computer? Oh man, that is "so" 2004. Find out how social networks for cellphones and other mobile devices are driving a new wave of innovation around both WHO and WHERE.
The latest revolution in social networks is the rollout of shared activity streams, such as Facebook’s News Feed and Plaxo’s Pulse. Come to this session to find out more about how feeds are changing the way people discover news, apps, and other information.
Find out how a Stanford class in just ten weeks created over 50 amazing Facebook apps, and attracted over 10 million installs and 1 million daily users.
Roger Magoulas, Director of Research at O’Reilly Media, will provide an update on the big picture trends in Facebook application building and usage. His presentation will cover concentration of usage in top applications, as well as a look at applications by category and other topics.
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.