Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

innovation conference sessions

2:05pm–2:45pm Friday, 01/22/2016
Vanessa Cho (GoPro), Wesley Yun (GoPro)
Technology like GoPro enables us to capture what life looks like from another point of view and share this moment with others. The software design challenge at GoPro is to create a friction-free sharing experience for users. Vanessa Cho and Wesley Yun walk participants through how GoPro is learning to design for the majority of their users that pride themselves on being the minority.
1:45pm–5:15pm Wednesday, 01/20/2016
C Todd Lombardo (Fresh Tilled Soil)
Slides:   external link
A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. C Todd Lombardo guides you through a mini-design sprint so you can get firsthand experience of what it's like to participate in one. You’ll walk away knowing how to implement them in your organization.
9:00am–12:30pm Wednesday, 01/20/2016
Pamela Pavliscak (SoundingBox)
Slides:   1-PDF 
The data shows that we can't escape data. Whether designer, developer, or researcher, this workshop is for everyone who wants to learn how to get more out of the ever-growing mountain of data to create a better user experience. Pamela Pavliscak explains how to combine data from analytics, social media, public datasets, diaries, usability tests, and more to inform design.
1:15pm–1:55pm Thursday, 01/21/2016
Alexis Lloyd (The New York Times R&D Lab)
As computational systems play an ever more pervasive role in our lives, the design of those systems becomes increasingly important in terms of our ability to have satisfying and expressive experiences. Alexis Lloyd explores some new paradigms for designing systems that can collaborate better with people, becoming conversational and leaving room for human interpretation.
1:15pm–1:55pm Thursday, 01/21/2016
Dan Watson (Satellite Application Catapult)
Regulation is often seen as constraining innovation, but far from being intimidated, designers should be encouraged to bring their skills and processes to bear, seeing regulation more as specification. Dan Watson explains why designers have an exciting opportunity to redefine regulatory boundaries through cross-disciplinary facilitation, prototyping, and communication, among other skills.
4:35pm–5:15pm Thursday, 01/21/2016
Suzanne Pellican (Intuit QuickBooks)
Slides:   external link
Suzanne Pellican explains how Intuit went from the "Best Run, No Growth Company in the Valley" to a "30-Year-Old Startup" by becoming design driven.
4:35pm–5:15pm Friday, 01/22/2016
Olivia Erickson (Microsoft)
Virtual and augmented reality is expected to be a $120+ billion industry by 2020, and with the dawn of 3D computing comes a need for innovative interactions and experiences. Olivia Erickson covers the challenges of this new paradigm in computing, from the potential for different platforms and input to the need for new ways to interact with our digital world.
2:05pm–2:45pm Thursday, 01/21/2016
Joe Robinson (Circle)
Thoughtful design and emerging technologies are changing the ways we interact with our money. With the advent of automated savings, hidden payments, robo-advisors, and blockchains, personal finance is changing more rapidly than ever before. Joe Robinson explores new trends in the design of personal financial services, how interactions with money are changing, and what to expect in the future.
4:35pm–5:15pm Thursday, 01/21/2016
Darren David (Stimulant), Jennifer Kolstad (HKS)
The intersection of physical and virtual space creates some of the most profound design challenges of our time but also creates tremendous opportunities. Darren David and Jen Kolstad discuss how merging the physical and digital in architecture can heighten people’s engagement with social space, energize relationships with each other, and add tangible value to projects.
1:15pm–1:55pm Friday, 01/22/2016
Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Slides:   1-PDF 
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams.
9:40am–10:00am Friday, 01/22/2016
Bob Baxley (Independent)
Slides:   1-BIN 
Design has a “top of the funnel” problem: high school and college students are unaware of the intellectual and economic value of a career in design, despite the fact that design continues to be THE fundamental constraint on most technology companies. Bob Baxley helps you become an ambassador for design by providing the tools to inspire potential students to pursue a career in design.
3:45pm–4:25pm Friday, 01/22/2016
Ben Brown (Howdy)
Messaging apps and chatrooms are platforms for a new type of application: one that is purely text based. This new type of app requires new processes and techniques and a different set of disciplines than previous apps or websites. Ben Brown delves into how designers are beginning to create these apps and discusses what it will mean for your app, brand, or publication to be all text.

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